Goals is the collective name of all our sponsorship activities and aims to achieve goals. Our own and those that are set up by society, associations, athletes and organizations. We want to actively contribute to a positive development in environments where people can thrive and grow, which in turn benefits society and the next generation.
It is difficult to find an expression that better captures what we want to achieve with our sponsorship commitment. Goals is partly something that our athletes and teams always strive to achieve, match after match, contest after competition. But it also holds visionary and long-term ambitions that go far beyond sport within this expression. Serneke goals is based on three overall goals that all our bets will aim for.