Goals is the collective name for all of our sponsor activities and aims to realize goals. Our own and those that are set up by the community, associations, athletes and organizations. We want to actively contribute to the positive development in environments where people can thrive and grow, which in turn benefits society and the next generation.
It is difficult to find an expression that better captures what we want to achieve with our sponsorship commitment. Goals are something that our athletes and teams always strives to achieve, match after match, race after race. But it also visionary and long-term ambitions that go far beyond sport in this expression. Serneke Goals is based on three overarching goals that all our efforts should aim at.