Goals is the collective name of all our sponsorship activities and aims to achieve goals. Our own and those that are set up by society, associations, athletes and organizations. We want to actively contribute to a positive development in environments where people can thrive and grow, which in turn benefits society and the next generation.
It is difficult to find an expression that better captures what we want to achieve with our sponsorship commitment. Goals is partly something that our athletes and teams always strive to achieve, match after match, contest after competition. But it also holds visionary and long-term ambitions that go far beyond sport within this expression. Serneke goals is based on three overall goals that all our bets will aim for.
Benefit the next generation
We want to help the next generation by creating the right conditions for their ambitions. Therefore, all our sponsors ' activities should do the same.
Breaking new ground
It is in our DNA to challenge and think anew. We want the activities, associations or organizations we sponsor to have the same ambitions.
Joy and Fellowship
Goals and achievements must never be over the joy of what you do. Joy should be the foundation of all our commitment.
Our sponsorship Initiatives
At Serneke we admire everyone who dares to go their own way. That has been driven to continue despite others saying that it is not possible. With dedication and courage you come far, but without concrete goals it is hard to know when you have succeeded. That is why we only sponsor the activities, organizations and people whose goals correspond or surpass our own. Some call it CSR, but we see it more as an opportunity to achieve common societal goals that benefit everyone. Here you can read a bit more about some of our sponsorship initiatives.
Alingsås Football Club
Here, the girls are offered a first-class football training, an understanding of professional football's businesslikeness and, not least, a chance to grow as people. AFC works to engage children and adolescents through football entertainment. They also want to offer girls a level of education that enables a professional football practice in the future.
Frölunda HC stood for equipment and instructors and invited the students with relatives at the game in Scandinavium after the three try-on-occasions. In addition to the eight tram, Frölunda Indians has started Lek-ice in Angereds Arena, which means that 600 children in Grade 1 will learn to skate for the first time. They have also invited newly arrived young people, girls and boys to Frölunda Borg.