Serneke's plans for Fjätervålen take shape
The plans for Serneke’s venture in the Fjätervålen mountain ski resort are now beginning to take shape. The new plans include more cabins and apartments, a new chairlift, a new main building with a hotel, camping, increased investment in alpine and cross country skiing, as well as year-round activities. A training center for the growing number of Serneke employees is also a key part of the venture.
Since January this year, when Serneke first became involved in Fjätervålen AB, there have been ongoing intensive efforts to present a plan for the future Fjätervålen. Barely three months later, concrete proposals have been made for an ambitious venture that will continue until 2028.
“The plan is to preserve and develop what is unique with Fjätervålen, but to develop the facility with a focus on long-term sustainable solutions. The ambition is to become the Nordic region’s most sustainable mountain destination and an innovative testing grounds for sustainable construction and digitalization,” says Ola Serneke, Chairman of Fjätervålen AB and President and CEO of Serneke Group.
The plan for the next few years includes developing a new chairlift, lodge at the top of the mountain, cross country tracks and new campsites. The plans for the next few years also include a new main building with a hotel and conference facilities, a ski shop, restaurant, and more cabins and apartments.
A key part of Serneke’s venture is to also build a training center and good recreational facilities for the Group’s employees.
“We are a group with strong growth, and with Fjätervålen we see an opportunity to build something really good for our employees. We strive to be the market’s most attractive employer. This is one way to further strengthen that ambition,” says Ola Serneke.
The target is for the entire development and renovation project to be completed by 2028. If the vision is fulfilled, Fjätervålen will then have 1,000–1,500 new accommodations, a new central hub with the feel of a village, several new lifts and slopes, as well as year-round operations and activities.
“Our goal is to increase attraction for the region and create new jobs through the long-term and selective development of a ski resort with fantastic conditions. In addition to now having begun the planning work, we also need to build a new organization and welcome many new driven employees who want to be a part of this journey,” says Ola Serneke.
Fjätervålen AB and Serneke are now in discussions with Älvdalen Municipality and other authorities, such as the County Administrative Board of Dalarna, regarding detailed development planning and other permits, with the aim of beginning development in 2019.
For additional information, please contact:
Johan Live, Press Officer, Serneke Group
Tel: + 46 768 68 11 37
Serneke is a rapidly growing corporate group active in construction, civil engineering, project development and property management. The Group was founded in 2002 and today has income of nearly SEK 5.6 billion and nearly 1,000 employees. Through novel thinking, the Company drives development and creates more effective and more innovative solutions for responsible construction. The Company builds and develops housing, commercial buildings, industrial facilities, public buildings, roads and civil engineering projects, and other infrastructure. The Company’s customers are public and commercial clients, and operations are focused on the three metropolitan regions in Sweden, Gothenburg (Region West), Stockholm (Region East) and Malmö (Region South). Serneke has its headquarters in Gothenburg and offices in Stockholm, Malmö, Alingsås, Borås, Halmstad, Helsingborg, Jönköping, Skövde, Strömstad, Trollhättan, Uppsala, Varberg and Växjö. The Company’s Series B shares (SRNKE) have been listed on the Nasdaq Stockholm exchange since November 2016.
Further information about Serneke Group AB is available at www.serneke.group
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